We have over 7,107 islands. The capital is Metro Manila in the island of Luzon. In Metro Manila, there are 4 Major Thoroughfares - EDSA (the main artery), SLEX in the South, NLEX in the North and C5. The key area for a launch is to have a spectacular in EDSA. Then supplemented by SLEX.
Outside of Luzon, the key cities are Cebu and Bacolod in the Visayas and Davao and Cagayan de Oro City in Mindanao.
The Filipino people are really mall-goers. Within the numerous malls are lots of Out-of-home media opportunities.
The Filipino people are really mall-goers. Within the numerous malls are lots of Out-of-home media opportunities.
The writer, Lloyd Tronco, is an Out-Of-Home Media Strategist. He is a constant subject matter expert on Out-Of-Home Media and Digital Signage. He is also the industry journalist for OOH in the Philippines.
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