Speaking on the future of OOH were Lloyd Tronco, Venus Navalta, and Fortunato Agbayani Jr.
The Outdoor Advertising Association of the Philippines (OAAP) held its first ever National Summit in its 50 year history at Waterfront Insular Hotel in Davao City with the theme: “Let’s Go Outdoor!” last Saturday, August 22, 2015, in conjunction with the annual Kadayawan Festival in the City.
About 90 Outdoor Advertising practitioners throughout the country attended hailing from OAAP Chapters in the NCR, North Central Luzon, Visayas and Mindanao.
With the growth of the Philippine economy, the Out-of-home Industry is gearing up to become a relevant player in this unprecedented push for share of the market in terms of advertising spend. The summit was led by OAAP Chairman Mr. Frank Abueva and OAAP President Mr. Rod Guevarra. Five Speakers are spoke before the group: Lawyer to the Stars, Atty. Lorna Patajo-Kapunan as Keynote Speaker and Guest of Honor, followed by Philippine Center for Out-Of-Home Media Research and Science (PhilCOuRSe), Executive Director and former OAAP Board Member, Mr. Lloyd Tronco spoke on the Latest Updates In Managing An OOH Business. Also in the line-up of speakers were Globaltronics VP for External Affairs & Partnerships and current OAAP P.R.O., Mr. Nato Agbayani who spoke on Rich Media Marketing Via Digital OOH.
Powerhouse speakers coming from the Franchising and Advertising industries were lined-up for the afternoon session. The legendary RK Franchise Consultancy Founder, Mr. Rudolf Kotik spoke on Franchising and Intellectual Property, followed by Advertising Guru and IPG Media Brands Philippines CEO, Ms. Venus Navalta who spoke on What’s Next in the World of OOH.
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