A Question of Industry Standards

In the next few posts, I will devote time and space to the latest standards in OOH Media. I grew up in the OOH industry where 6 months downpayment applicable to the last six months of the contract was the norm. Of course all of that has changed.

So, where are we at now? The next few posts will shed some light on the matter in view of the current 2011 industry scenario. :)